APA (7th ed.) Citation
Boone Louis E & Kurtz, D. L. (1998). Contemporary marketing (9 th ed.). The Dryden Press.
Chicago Style (17th ed.) Citation
Boone Louis E and David L. Kurtz. Contemporary Marketing. 9 th ed. New York: The Dryden Press, 1998.
MLA (9th ed.) Citation
Boone Louis E and David L. Kurtz. Contemporary Marketing. 9 th ed. The Dryden Press, 1998.
Warning: These citations may not always be 100% accurate.