Marketing management /

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Bibliographic Details
Main Author: Saxena, Rajan
Other Authors: Keller, Kevin Lane, 1956-
Format: Book
Language:English
Published: New Delhi : Tata McGraw-Hill, c2006.
Edition:2nd ed.
Subjects:
Online Access:Table of contents only
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100 1 |a Saxena, Rajan 
245 1 0 |a Marketing management /  |c Rajan Saxena. 
250 |a 2nd ed. 
260 |a New Delhi :   |b Tata McGraw-Hill,   |c c2006. 
300 |a xxi, 819 p. :  |b col. ill. ;  |c 29 cm. 
504 |a Includes bibliographical references and index. 
541 |e 26587 
650 0 |a Marketing  |x Management. 
700 1 |a Keller, Kevin Lane,  |d 1956- 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/toc/ecip087/2008000337.html 
942 |2 ddc  |c TEXT  |0 2 
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