Marketing management /

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Bibliographic Details
Main Author: Saxena, Rajan
Other Authors: Keller, Kevin Lane, 1956-
Format: Book
Language:English
Published: New Delhi : Tata McGraw-Hill, c2006.
Edition:2nd ed.
Subjects:
Online Access:Table of contents only
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Description
Physical Description:xxi, 819 p. : col. ill. ; 29 cm.
Bibliography:Includes bibliographical references and index.
ISBN:007047401X