Marketing communications /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York : New Delhi :
Prentice Hall, ; Addison Wesley,
2000.[Reprinted]
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| Subjects: | |
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| Physical Description: | xi, 252 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 8178081229 0273639609 (alk. paper) |