Marketing communications /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York : New Delhi :
Prentice Hall, ; Addison Wesley,
2000.[Reprinted]
|
| Subjects: | |
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MARC
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| 020 | |a 0273639609 (alk. paper) | ||
| 040 | |a DLC |c DLC |d BD-DhMIS | ||
| 082 | 0 | 0 | |a 658.8/02 |2 21 |
| 100 | 1 | |a Blythe, Jim. | |
| 245 | 1 | 0 | |a Marketing communications / |c Jim Blythe. |
| 260 | |a New York : |b Prentice Hall, ; |a New Delhi : |b Addison Wesley, |c 2000.[Reprinted] | ||
| 300 | |a xi, 252 p. : |b ill. ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | 1 | |e 5163 | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Marketing. | |
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