Perreault, W. D., & McCarthy, E. J. (2000). Essentials of marketing: A global managerial approach (8th ed.). Irwin/McGraw-Hill.
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Citação norma Chicago
Perreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global Managerial Approach. 8th ed. Boston: Irwin/McGraw-Hill, 2000.
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Citação norma MLA
Perreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global Managerial Approach. 8th ed. Irwin/McGraw-Hill, 2000.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.