Cita APA (7th ed.)
Perreault, W. D., & McCarthy, E. J. (2000). Essentials of marketing: A global managerial approach (8th ed.). Irwin/McGraw-Hill.
Cita Chicago (17th ed.)
Perreault, William D., i E. Jerome McCarthy. Essentials of Marketing: A Global Managerial Approach. 8th ed. Boston: Irwin/McGraw-Hill, 2000.
Cita MLA (9th ed.)
Perreault, William D., i E. Jerome McCarthy. Essentials of Marketing: A Global Managerial Approach. 8th ed. Irwin/McGraw-Hill, 2000.
Atenció: Aquestes cites poden no estar 100% correctes.