Marketing research : methodological foundations /

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Bibliographic Details
Main Author: Churchill, Gilbert A.
Other Authors: Iacobucci, Dawn
Format: Book
Language:English
Published: Fort Worth : Harcourt College Publishers, c2002.
Edition:8th ed.
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Description
Physical Description:xxvi, 1006 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0030331013