Churchill, G. A., & Iacobucci, D. (2002). Marketing research: Methodological foundations (8th ed.). Harcourt College Publishers.
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Chicago Style (17th ed.) Citation
Churchill, Gilbert A., and Dawn Iacobucci. Marketing Research: Methodological Foundations. 8th ed. Fort Worth: Harcourt College Publishers, 2002.
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MLA (9th ed.) Citation
Churchill, Gilbert A., and Dawn Iacobucci. Marketing Research: Methodological Foundations. 8th ed. Harcourt College Publishers, 2002.
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Warning: These citations may not always be 100% accurate.