Consumer behavior : building marketing strategy /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, ;
McGraw-Hill/Irwin,
2001.
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| Edition: | 8th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| Physical Description: | xxiv, 775p. : ill. ; 25cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0070582343 0072536861(alk.paper) 0071180397 0070486654 0071214690 (international : alk.paper) |