Consumer behavior : building marketing strategy /

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Bibliographic Details
Main Author:	Hawkins, Del I.
Other Authors:	Best, Roger J, Coney, Kenneth A
Format:	Book
Language:	English
Published:	Boston, ; McGraw-Hill/Irwin, 2001.
Edition:	8th ed.
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Consumer behavior.
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