APA-referens (7:e uppl.)
Marconi, J. (2001). The brand marketing book: Creating, managing, and extending the value of your brand. NTC Business Books.
Chicago-referens (17:e uppl.)
Marconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. Lincolnwood, IL: NTC Business Books, 2001.
MLA-referens (9:e uppl.)
Marconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. NTC Business Books, 2001.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.