Citace podle APA (7th ed.)
Marconi, J. (2001). The brand marketing book: Creating, managing, and extending the value of your brand. NTC Business Books.
Citace podle Chicago (17th ed.)
Marconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. Lincolnwood, IL: NTC Business Books, 2001.
Citace podle MLA (9th ed.)
Marconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. NTC Business Books, 2001.
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