Cravens, D. W., & Piercy, N. (2003). Strategic marketing (7th ed.). McGraw-Hill Irwin.
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Chicago Style (17th ed.) Citation
Cravens, David W., and Nigel Piercy. Strategic Marketing. 7th ed. Boston: McGraw-Hill Irwin, 2003.
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MLA citiranje
Cravens, David W., and Nigel Piercy. Strategic Marketing. 7th ed. McGraw-Hill Irwin, 2003.
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