Cita APA (7th ed.)
Cravens, D. W., & Piercy, N. (2003). Strategic marketing (7th ed.). McGraw-Hill Irwin.
Cita Chicago (17th ed.)
Cravens, David W., i Nigel Piercy. Strategic Marketing. 7th ed. Boston: McGraw-Hill Irwin, 2003.
Cita MLA (9th ed.)
Cravens, David W., i Nigel Piercy. Strategic Marketing. 7th ed. McGraw-Hill Irwin, 2003.
Atenció: Aquestes cites poden no estar 100% correctes.