APA-referens (7:e uppl.)
Jones, J. P. (1998). What's in a brand ?: Building brand equity through advertising. Tata McGraw-Hill.
Chicago-referens (17:e uppl.)
Jones, John Philip. What's in a Brand ?: Building Brand Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.
MLA-referens (9:e uppl.)
Jones, John Philip. What's in a Brand ?: Building Brand Equity Through Advertising. Tata McGraw-Hill, 1998.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.