APA način citiranja (7. izdanje)
Jones, J. P. (1998). What's in a brand ?: Building brand equity through advertising. Tata McGraw-Hill.
Čikaški stil citiranja (17. izdanje)
Jones, John Philip. What's in a Brand ?: Building Brand Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.
MLA način citiranja (9. izdanje)
Jones, John Philip. What's in a Brand ?: Building Brand Equity Through Advertising. Tata McGraw-Hill, 1998.
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