Global marketing strategies /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin,
c2001.
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| Edition: | 5th ed. |
| Subjects: | |
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| Physical Description: | xxi, 762 p. : col. ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0618071881 |