Walker, O. C. (2003). Marketing strategy: A decision-focused approach (4th ed.). McGraw-Hill/Irwin.
Successfully copied to clipboard
Copying to clipboard failed
Citação norma Chicago
Walker, Orville C. Marketing Strategy: A Decision-focused Approach. 4th ed. Boston: McGraw-Hill/Irwin, 2003.
Successfully copied to clipboard
Copying to clipboard failed
Citação norma MLA
Walker, Orville C. Marketing Strategy: A Decision-focused Approach. 4th ed. McGraw-Hill/Irwin, 2003.
Successfully copied to clipboard
Copying to clipboard failed
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.