Cita APA (7a ed.)
Walker, O. C. (2003). Marketing strategy: A decision-focused approach (4th ed.). McGraw-Hill/Irwin.
Cita Chicago Style (17a ed.)
Walker, Orville C. Marketing Strategy: A Decision-focused Approach. 4th ed. Boston: McGraw-Hill/Irwin, 2003.
Cita MLA (9a ed.)
Walker, Orville C. Marketing Strategy: A Decision-focused Approach. 4th ed. McGraw-Hill/Irwin, 2003.
Precaución: Estas citas no son 100% exactas.