The Rudolph factor : finding the bright lights that drive innovation in your business /
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Hoboken, N.J. :
John Wiley & Sons,
c2009.
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Sumário:
- The prevailing style of business culture
- The Boeing Company and impetus for a cultural revolution
- Why Rudolph, you ask?
- Nurturing Rudolphs to maximize their creative contributions
- Building a Rudolph culture
- Leadership redefined
- Corporate constitution
- An alternative and aligned reward structure
- Epilogue: go forth and awaken the Rudolph within.