Cita APA (7a ed.)
Kotler, P. (2009). Marketing management (13th ed.). Pearson Prentice Hall.
Cita Chicago Style (17a ed.)
Kotler, Philip. Marketing Management. 13th ed. Upper Saddle River, N.J. : Delhi: Pearson Prentice Hall, 2009.
Cita MLA (9a ed.)
Kotler, Philip. Marketing Management. 13th ed. Pearson Prentice Hall, 2009.
Precaución: Estas citas no son 100% exactas.