Kotler, P. (2009). Marketing management (13th ed.). Pearson Prentice Hall.
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Chicago Style (17th ed.) Citation
Kotler, Philip. Marketing Management. 13th ed. Upper Saddle River, N.J. : Delhi: Pearson Prentice Hall, 2009.
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MLA (9th ed.) Citation
Kotler, Philip. Marketing Management. 13th ed. Pearson Prentice Hall, 2009.
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