Leap : a revolution in creative business strategy /

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Bibliographic Details
Main Author:	Schmetterer, Bob
Format:	Book
Language:	English
Published:	Hoboken, N.J. : New Jersey. : Wiley, c2003.
Subjects:	Marketing > Planning. Advertising > Planning. Strategic planning. Business planning. Industrial management.
Online Access:	Contributor biographical information Publisher description Table of contents
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082	0	0	\|a 658.8 \|2 21
100	1		\|a Schmetterer, Bob.
245	1	0	\|a Leap : \|b a revolution in creative business strategy / \|c Bob Schmetterer.
260			\|a Hoboken, N.J. : \|a New Jersey. : \|b Wiley, \|c c2003.
300			\|a xii, 241 p. : \|b ill. ; \|c 24 cm.
500			\|a "An Adweek book."
504			\|a Includes bibliographical references (p. [226]-230) and index.
541			\|e 25864
650		0	\|a Marketing \|x Planning.
650		0	\|a Advertising \|x Planning.
650		0	\|a Strategic planning.
650		0	\|a Business planning.
650		0	\|a Industrial management.
856	4	2	\|3 Contributor biographical information \|u http://www.loc.gov/catdir/bios/wiley046/2003268477.html
856	4	2	\|3 Publisher description \|u http://www.loc.gov/catdir/description/wiley0310/2003268477.html
856	4	1	\|3 Table of contents \|u http://www.loc.gov/catdir/toc/wiley031/2003268477.html
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