The mom inventors handbook : how to turn your great idea into the next big thing /
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New York :
McGraw-Hill,
c2005.
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| Assuntos: | |
| Acesso em linha: | Table of contents only Contributor biographical information Publisher description |
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Sumário:
- Taking your first steps
- Knowledge is a mom's best friend
- From your mind's eye to the palm of your hand : creating your prototype
- Put on your detective hat : market research
- Protect yourself : all about patents, copyrights, and trademarks
- Getting the goods : manufacturing
- Taking care of business : setting up shop
- Making the sale : getting your product on store shelves
- Blowing your horn : marketing that works!
- Finding a partner : licensing 101.