Cita APA
Aaker, D. A., Kumar, V., & Day, G. S. (1998). Marketing research (6th ed.). Wiley.
Citación estilo Chicago
Aaker, David A., V. Kumar, and George S. Day. Marketing Research. 6th ed. New York: Wiley, 1998.
Cita MLA
Aaker, David A., et al. Marketing Research. 6th ed. Wiley, 1998.
Warning: These citations may not always be 100% accurate.