Cita APA (7a ed.)
Aaker, D. A., Kumar, V., & Day, G. S. (1998). Marketing research (6th ed.). Wiley.
Cita Chicago Style (17a ed.)
Aaker, David A., V. Kumar, y George S. Day. Marketing Research. 6th ed. New York: Wiley, 1998.
Cita MLA (9a ed.)
Aaker, David A., et al. Marketing Research. 6th ed. Wiley, 1998.
Precaución: Estas citas no son 100% exactas.