Aaker, D. A., Kumar, V., & Day, G. S. (1998). Marketing research (6th ed.). Wiley.
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Chicago Style (17th ed.) Citation
Aaker, David A., V. Kumar, and George S. Day. Marketing Research. 6th ed. New York: Wiley, 1998.
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MLA (9th ed.) Citation
Aaker, David A., et al. Marketing Research. 6th ed. Wiley, 1998.
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Warning: These citations may not always be 100% accurate.