Malhotra, N. K. (2004). Marketing research: An applied orientation (4th ed.). Prentice Hall.
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Citación estilo Chicago
Malhotra, Naresh K. Marketing Research: An Applied Orientation. 4th ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall, 2004.
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Cita MLA
Malhotra, Naresh K. Marketing Research: An Applied Orientation. 4th ed. Prentice Hall, 2004.
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