Cita APA (7th ed.)
Malhotra, N. K. (2004). Marketing research: An applied orientation (4th ed.). Prentice Hall.
Cita Chicago (17th ed.)
Malhotra, Naresh K. Marketing Research: An Applied Orientation. 4th ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall, 2004.
Cita MLA (9th ed.)
Malhotra, Naresh K. Marketing Research: An Applied Orientation. 4th ed. Prentice Hall, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.