Marketing research: text and cases /

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Bibliographic Details
Main Author: Boyd, Harper W.
Other Authors: Westfall, Ralph L. (joint author.)
Format: Book
Language:English
Published: New Delhi : AITBS Publishers, c1999.
Edition:7th ed.
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Description
Item Description:Include Index
Physical Description:xv, 816 p. : ill. 24 cm.
ISBN:8185386161