APA (7th ed.) Citation
Boyd, H. W., & Westfall, R. L. (1999). Marketing research: Text and cases (7th ed.). AITBS Publishers.
Chicago Style (17th ed.) Citation
Boyd, Harper W., and Ralph L. Westfall. Marketing Research: Text and Cases. 7th ed. New Delhi: AITBS Publishers, 1999.
MLA (9th ed.) Citation
Boyd, Harper W., and Ralph L. Westfall. Marketing Research: Text and Cases. 7th ed. AITBS Publishers, 1999.
Warning: These citations may not always be 100% accurate.