Marketing models /
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | , |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New Delhi :
Prentice-Hall,
c1992[Reprinted]
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| Sujets: | |
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MARC
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| 050 | 0 | 0 | |a HF5415.13 |b .L52 1992 |
| 082 | 0 | 0 | |a 658.8 |2 20 |
| 100 | 1 | |a Lilien, Gary L., |d 1946- | |
| 245 | 1 | 0 | |a Marketing models / |c Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. |
| 260 | |a New Delhi : |b Prentice-Hall, |c c1992[Reprinted] | ||
| 300 | |a xv, 803 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references (p. 715-776) and indexes.. | ||
| 541 | |e 14012 | ||
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | |a Kotler, Philip. | |
| 700 | 1 | |a Moorthy, K. Sridhar. | |
| 942 | |2 ddc |c TEXT | ||
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