Marketing models /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Prentice-Hall,
c1992[Reprinted]
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| Subjects: | |
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| Physical Description: | xv, 803 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 715-776) and indexes.. |
| ISBN: | 0135446449 : 8120314751 |