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Bibliographic Details
Main Author: Lilien, Gary L., 1946-
Other Authors: Kotler, Philip, Moorthy, K. Sridhar
Format: Book
Language:English
Published: New Delhi : Prentice-Hall, c1992[Reprinted]
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Description
Physical Description:xv, 803 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. 715-776) and indexes..
ISBN:0135446449 :
8120314751