Research for marketing decisions /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. ; New Delhi :
Prentice Hall,
c1988.
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| Edition: | 5th ed. |
| Series: | The Prentice Hall series in marketing
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| Subjects: | |
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| Physical Description: | xii, 784 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0137741758 : 8120307577 |