Lua APA (7ú heag.)
Arens, W. F. (2006). Contemporary advertising (10th ed.). McGraw-Hill.
Lua i Stíl Chicago (17ú heag.)
Arens, William F. Contemporary Advertising. 10th ed. Boston, Mass.: McGraw-Hill, 2006.
Lua MLA (9ú heag.)
Arens, William F. Contemporary Advertising. 10th ed. McGraw-Hill, 2006.
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