Arens, W. F. (2006). Contemporary advertising (10th ed.). McGraw-Hill.
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Chicago Style (17th ed.) Citation
Arens, William F. Contemporary Advertising. 10th ed. Boston, Mass.: McGraw-Hill, 2006.
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MLA (9th ed.) Citation
Arens, William F. Contemporary Advertising. 10th ed. McGraw-Hill, 2006.
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