Marketing and sales management : Marketing , sales, advertising research methodology and marketing information system /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
S. Chand,
c2004 [reprinted].
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| Edition: | 1st ed. |
| Subjects: | |
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| Item Description: | For management courses like M.B.A. / P.G.D.B.A. etc. |
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| Physical Description: | xix, 423 p. : ill. ; 24 cm. |
| Bibliography: | Includes index. |
| ISBN: | 8121924308 |