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Contemporary advertising /
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Contemporary advertising /
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Integrated advertising, promotion & marketing communications /
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Advertising and promotion : an integrated marketing communications perspective /
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Fundamentals of copy & layout /
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Positioning : the battle for your mind /
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Integrated advertising, promotion & marketing communications /
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The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius /
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Contemporary marketing /
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Basic marketing management /
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The essence of marketing research /
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Leap : a revolution in creative business strategy /
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Advertising, promotion & supplemental aspects of integrated marketing communications /
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Contemporary business communication /
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Auditing & assurance services : a systematic approach /
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Introduction to e-commerce /
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Marketing research : a practical approach for the new Millennium /
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Business data communications /
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Essentials of marketing : a global-managerial approach /
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Applications in Basic Marketing : Clippings from the Popular Business Presss/
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נושא: Advertising.
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Advertising management /
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Advertising : principles & practice /
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Integrated advertising, promotion & marketing communications /
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Contemporary advertising /
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Contemporary advertising /
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Advertising, promotion & supplemental aspects of integrated marketing communications /
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Contemporary advertising /
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Contemporary advertising /
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The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius /
Quick Look
Leap : a revolution in creative business strategy /
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Advertising /
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Advertising and promotion : an integrated marketing communications perspective /
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מחבר: Arens, William F.
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Contemporary advertising /
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Contemporary advertising /
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Contemporary advertising /
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Contemporary advertising /
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