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Selling : building partnerships /
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How to sell to an idiot : 12 steps to selling anything to anyone /
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New sales speak : the 9 biggest sales presentation mistakes and how to avoid them /
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Increasing hits and selling more on your Web site /
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World-class customer satisfaction /
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Customer service : skills and concepts for success /
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Customer relationship management : emerging concepts, tools, and applications /
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Services marketing : integrating customer focus across the firm /
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The innovation edge : creating strategic breakthroughs using the voice of the customer /
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
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Predicting market success : new ways to measure customer loyalty and engage consumers with your brand /
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Wide angel vision : beat your competition by focusing on fringe competitors, lost customers, and rogue employees /
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E-business and e-commerce infrastructure : technologies supporting the e-business initiative /
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Consumers /
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Consumer behavior : buying, having, and being /
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Consumer behavior : buying, having, and being /
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Consumer behavior and managerial decision making /
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Strategic marketing management : a means-end approach /
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Marketing research : methodological foundations /
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Strategic marketing management cases /
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
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Essentials of marketing : a global managerial approach /
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Marketing research : methodological foundations /
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International marketing /