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  • Advertising, promotion & supplemental aspects of integrated marketing communications /
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Lignende værker: Advertising, promotion & supplemental aspects of integrated marketing communications /

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    Advertising and promotion : an integrated marketing communications perspective /
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    Integrated advertising, promotion & marketing communications /
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    Direct marketing : an integrated approach /
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    Integrated advertising, promotion & marketing communications /
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    Marketing communications /
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    Marketing and sales management : Marketing , sales, advertising research methodology and marketing information system /
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    Marketing : the core /
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    Marketing /
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    Marketing mantra : the real story of direct marketing in India /
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    Marketing : practices and principles /
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    Marketing : best practices /
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    Marketing : Concepts and Cases /
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    Principles of marketing /
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    Principles of marketing /
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    Marketing management : an Asian perspective /
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    Essentials of marketing : a global-managerial approach /
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    Essentials of marketing : a global managerial approach /
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    Marketing in the new public sector /
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    Services marketing : integrating customer focus across the firm /
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    Marketing research /

Emne: Communication in marketing.

  • Emne: Advertising.
  • Emne: Direct marketing.
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    Integrated advertising, promotion & marketing communications /
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    Integrated advertising, promotion & marketing communications /
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    Marketing communications /
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    Advertising and promotion : an integrated marketing communications perspective /
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    Advertising, promotion & supplemental aspects of integrated marketing communications /

Emne: Sales promotion.

  • Emne: Advertising.
  • Emne: Direct marketing.
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    Advertising and promotion : an integrated marketing communications perspective /
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    Advertising, promotion & supplemental aspects of integrated marketing communications /

Forfatter: Shimp, Terence A.

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    Advertising, promotion & supplemental aspects of integrated marketing communications /

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