Contemporary advertising /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Mass. :
McGraw-Hill,
c2006.
|
| Ausgabe: | 10th ed. |
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents only |
| Tags: |
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MARC
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| 100 | 1 | |a Arens, William F. | |
| 245 | 1 | 0 | |a Contemporary advertising / |c William F. Arens. |
| 250 | |a 10th ed. | ||
| 260 | |a Boston, Mass. : |b McGraw-Hill, |c c2006. | ||
| 300 | |a xl, 614 [80]p. : |b col. ill. ; |c 28 cm. | ||
| 440 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 500 | |a Includes indexes. | ||
| 541 | |e 8400 | ||
| 650 | 0 | |a Advertising. | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html |
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