Cita APA (7a ed.)
Arens, W. F. (2006). Contemporary advertising (10th ed.). McGraw-Hill.
Cita Chicago Style (17a ed.)
Arens, William F. Contemporary Advertising. 10th ed. Boston, Mass.: McGraw-Hill, 2006.
Cita MLA (9a ed.)
Arens, William F. Contemporary Advertising. 10th ed. McGraw-Hill, 2006.
Precaución: Estas citas no son 100% exactas.