Marketing Management /
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable...
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| Những tác giả chính: | , |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Mc Graw Hill
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| Phiên bản: | Fourth edition. |
| Những chủ đề: | |
| Các nhãn: |
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MARC
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| 010 | |a 2021038306 | ||
| 020 | |a 9781260381917 |q (hardcover) | ||
| 020 | |a 9781264155385 |q (spiral bound) | ||
| 020 | |z 9781264155378 |q (ebook other) | ||
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| 100 | 1 | |a Marshall, Greg W., |e author. | |
| 245 | 1 | 0 | |a Marketing Management / |c Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College. |
| 250 | |a Fourth edition. | ||
| 260 | |a Mc Graw Hill | ||
| 263 | |a 2201 | ||
| 300 | |a pages cm | ||
| 500 | |a Includes index. | ||
| 520 | |a "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"-- | ||
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | |a Johnston, Mark W., |e author. | |
| 776 | 0 | 8 | |i Online version: |a Marshall, Greg W. |t Marketing management. |b Fourth edition |d New York, NY : McGraw-Hill Education, [2023] |z 9781264155378 |w (DLC) 2021038307 |
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