Marketing Management /
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | كتاب |
| اللغة: | الإنجليزية |
| منشور في: |
Mc Graw Hill
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| الطبعة: | Fourth edition. |
| الموضوعات: | |
| الوسوم: |
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| الملخص: | "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"-- |
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| وصف المادة: | Includes index. |
| وصف مادي: | pages cm |
| ردمك: | 9781260381917 9781264155385 |