Kotler, P., Bowen, J., & Makens, J. C. (1996). Marketing for hospitality and tourism (3rd ed.). Prentice Hall.
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Citação norma Chicago
Kotler, Philip, John Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 3rd ed. Upper Saddle River, NJ : New Delhi: Prentice Hall, 1996.
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Citação norma MLA
Kotler, Philip, et al. Marketing for Hospitality and Tourism. 3rd ed. Prentice Hall, 1996.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.