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Bibliographic Details
Main Author: Czinkota, Michael R.
Other Authors: Ronkainen, Ilkka A., Moffett, Michael H.
Format: Book
Language:English
Published: Australia : Thomson, c2002 [Reprinted,2005]
Edition:6th ed.
Series:The Harcourt College Publishers series in management
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Description
Physical Description:xxviii, 672 p. : ill. ; 29 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0030335647
9812431284