Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Prentice Hall.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th ed. Noida: Pearson Prentice Hall, 2016.
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MLA (9th ed.) Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th ed. Pearson Prentice Hall, 2016.
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