Principles of marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. ; New Delhi:
Pearson Prentice Hall,
c2006.
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| Edition: | 11th ed. |
| Subjects: | |
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| Physical Description: | xix, (various pagings) : col. ill. ; 29 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0131469185 9780131469181 0131968793 9780131968790 8120328256 |