Kotler, P., & Armstrong, G. (2006). Principles of marketing (11th ed.). Pearson Prentice Hall.
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Citación estilo Chicago
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 11th ed. Upper Saddle River, N.J. ; New Delhi: Pearson Prentice Hall, 2006.
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Cita MLA
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 11th ed. Pearson Prentice Hall, 2006.
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